Thursday, March 19, 2009
FAIREY + SAKS = ??
Guerilla luxury? Fairey's new marketing materials for Saks are clearly based on Soviet Constuctivist artwork of the early 20th Century. Interesting choice considering the company/ products (and to whom they're being marketed).
According to Fairey, there is nothing subliminal going on here, "it's a way of grabbing attention." That's good because I don't exactly get it. Cool though and props for doing something different.
Tuesday, March 17, 2009
POPE BLAMES AIDS ON CONDOMS

Today, Pope Benedict XVI injected Catholic doctrine into the AIDS discourse, telling Africans on the first day of his visit to their continent that they shouldn't use condoms; that condoms won't stop the disease, and moreover that condoms actually "increase" and "aggravate" the AIDS problem.
In Sub-Saharan Africa there are 24 million people living with HIV. Of the world's children infected with HIV, over 90% live in the region. Leaders have struggled for decades to battle ignorance and misinformation regarding the epidemic, especially regarding stigma attached to condoms and sex in these countries.
Monday, March 16, 2009
FIRST PAPER GOES DIGITAL

Just as I predicted, newspapers have followed the trend initiated by magazines in their movement towards the internet. Today, the Seattle-Post Intelligencer (Seattle's oldest business, for the record) became the first major newspaper to switch to an all-digital format. Tuesday's printed newspaper will be their last.
What is this?
Well, basically it was a long time coming. The current economic crisis is speeding up what will be coming to other papers anyhow. The era of the printed newspaper is over.
In their current form, they are fatally flawed. Printing papers is prohibitively expensive, and delivering them is more expensive (and an environmental stress). Magazines don't have the daily expenses that newspapers do, but their expenses are higher, and both will be out within 15 years.
In the future, newspapers and magazines will be entirely online. Some of the more successful ones may be able to afford a printed Sunday edition, or a yearly commemorative or celebratory printed edition, but the daily delivery to houses or businesses are done.
News is fluid and news is now. People need updates not daily but hourly. Some organizations like the New York Times have found residence elsewhere, in a more "analysis/ commentary/ investigative" realm, which may suit them for now, but the truth is that most people want their information in a two sentence morsel, in colors. That's why places like MSNBC or TMZ have flourished; vast updates and loud graphical interfaces.
What about other printed material? What about books?
Well, lets be honest, no one reads books anymore. But for those who do, you will probably buy one device more or less designed like a book, with a cover, etc., where you will download books like you do music on iTunes for $9.99 or whatever, and own them digitally. Amazon has a device called Kindle that is doing this. It is woefully ugly in design, almost Microsoft-ish in its cold android appearance, but if someone like Apple got on this, it would be HOT, it would be the next iPod, easy. When will the iBook arrive and what will it look like?
I am all for this. I am pro-streamline and pro-efficiency. But there are some unfortunate causalities that will happen. Going to the neighborhood video store, for example, is a ritual that I love. And this will be something that will have to end. Institutions like Amoeba Music will shut down (Cody's Books already did!).
If intellectual property becomes entirely electronic, which it will, then we will lose our community meeting places (like book stores, music stores, etc.) Movie theatres may stick around off their novelty, but they are endangered too.
The evolution of media did lead to group, community conglomerates, which is something that brought people together. Now this evolution is ripping people apart. I hope that in our electronic future, we will find a way to integrate people into people's media. Realtime chat, user response, etc. are things that will be vital. Let's find a way to do this right.
Monday, March 9, 2009
PEPSI RIPS OFF OBAMA BRAND!!

TOP: PEPSI AD & LOGO, 2009 | BOTTOM: OBAMA AD & LOGO, 2008
Pepsi has taken 'riffing off of' to straight ripping off with their new logo & branding. Look familiar to anyone else? Sound familiar to anyone else??
TOP: PEPSI AD & LOGO, 2009 | BOTTOM: OBAMA AD & LOGO, 2008
Pepsi's new logo and branding material are shameless rip-offs of the Obama brand built in 2008....
I first saw it this week in downtown San Francisco. Pepsi had plastered the word "JOY" on a yellow background to the side of a building, running around four stories high. It actually didn't say Pepsi anywhere but the circle logo & placement on the O of JOY immediately reminded me of the Obama campaign.
When I got into the BART subway, I learned it was Pepsi, as they had bought out the entire station, with a huge "Yes You Can" billboard on the descending staircase. The other phrases were vaguely inspirational but all seemed to speak in the language coined by the Obama campaign, as you can see in the pictures above.
When I got home I did some research and learned that Pepsi had announced a full re-branding within a month of Obama's victory and revealed its new materials in early 2009.
Part of this was changing their slogan to "Refresh Everything," complete with its own website. In keeping with their branding theft motif, they simply use the international recycling symbol for their 'refresh everything' movement, as seen in other ad materials:

When you click on the website, there are environmental and politically progressive overtones including a "Dear Mr. President" section which apparently connects consumers to the president via Pepsi?
I think this is pretty funny. We all know PepsiCo is multi-billion dollar corporation. They have been busted for environmental destruction in Asia and again for selling pesticide-laden sodas in India. Typical stuff, really- but from their re-branding you'd think this was like a National Ad Counsel thing or something.
I am just struck how blatant Pepsi's appropriation of the Obama brand is and I wonder how succesful it will be. Maybe they can get Shepard Fairey to do screen-printed Pepsi hoodies or get moveon.org to get in on this "refresh everything" deal.
Tuesday, March 3, 2009
TELL ME YOUR SECRETS
Hey all. I am compiling a collection of secrets for a project and I would like to know yours. I know from viewing my site statistics that people read this yet very few actually comment. Here's your chance:
Use any name you want (real or fake) to leave a secret below under the comments section. It doesn't have to be yours and it doesn't have to be totally true (hey- many secrets aren't). Here's your chance to help Max out. I'll start and leave the first one. Thanks to all who contribute. Please leave secrets in the form of "I......." regardless of who they are about.
Max
Use any name you want (real or fake) to leave a secret below under the comments section. It doesn't have to be yours and it doesn't have to be totally true (hey- many secrets aren't). Here's your chance to help Max out. I'll start and leave the first one. Thanks to all who contribute. Please leave secrets in the form of "I......." regardless of who they are about.
Max
Sunday, March 1, 2009
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