SHEPARD FAIREY'S NEW ARTWORK FOR SAKSGuerilla luxury? Fairey's new marketing materials for Saks are clearly based on Soviet Constuctivist artwork of the early 20th Century. Interesting choice considering the company/ products (and to whom they're being marketed).
According to Fairey, there is nothing subliminal going on here, "it's a way of grabbing attention." That's good because I don't exactly get it. Cool though and props for doing something different.
2 comments:
i saw this some weeks back and it seemed to be very ironic, but upon further research apparently there is a history of tying constructivism(communist values) + consumerism: http://en.wikipedia.org/wiki/Constructivism_(art)#Constructivism_and_Consumerism
Interesting, James,
I wonder how many if any people will pick up on these undertones. Whatever, it looks cool at least.
Post a Comment